We're building Lotwright for the homebuilders who do the volume: the ones who've been overlooked by software companies for two decades. This is the story of why, and how we plan to do it right.
The construction software market has two ends. The big builders (Lennar, DR Horton, Toll Brothers) have custom systems built by in-house teams. The 1-to-3-homes-a-year custom builders get by on Excel spreadsheets and email. The middle, production builders doing 10 to 100 homes a year, is where most of the industry actually lives, and it's the segment that's been ignored.
Those builders end up paying $400 to $700 a month for legacy construction software: products designed by people who've never poured a footing, full of features nobody uses, with the features they do need buried under 14 menus.
Lotwright is built for the middle. Half the price. Mobile-first. Voice-driven. Excel-first export so your CPA still gets what they need. Built by people who respect the trade.
Voice site walks turn five-minute mobile observations into structured punch lists. Forensic plan delivery means you can prove what a trade partner saw and when (court-admissible), if a warranty dispute hits five years from now. The Job Start Sheet is the central pricing object every job ties back to, with the math built in. Schedule templates auto-generate full task schedules with state overlays for where you build. The Trade Partner Portal is free, mobile-first, and trade-scoped. AI estimating uses your own historical data, not industry averages, and gets more accurate every job you close.
These show up in every decision we make about what to build and what to leave out.
A home is a craft object first, a financial transaction second. Software should respect that distinction, not flatten it into a project management database.
The best builders are masters of judgment, not paperwork. Software should sharpen their judgment, not replace it with workflow approvals.
The trades have been treated like a commodity for 30 years. We treat them like the experts they are, with a portal they want to use, not one they're forced into.
Excel beats forms. Voice beats typing. Mobile beats desktop on a jobsite. Workflow speed beats feature count.
Every action audited. Every plan delivery cryptographically signed. Every decision traceable. If we ever have to prove what happened, we can, to the day, to the minute.
No annual-only "deals" hiding the real monthly number. Your job history trains your AI, not ours. We never use your data for generative AI model training or share it across accounts. No surprise overage charges.
"Wright" is the old English-American suffix for a master of a trade: housewright, shipwright, wheelwright, millwright. The wright tradition predates the Industrial Revolution and survived into 1800s America as the proud title for tradespeople who built things with their hands, by judgment, and to standards they enforced themselves.
We sound like a senior super who's seen 500 homes go up and has nothing left to prove.
My dad spent years consulting with homebuilders: working through pricing models, trade partner relationships, schedule blowouts, and the business decisions behind the job. The same problems came up over and over, across different builders in different states. And every time, the software they were paying $500 to $700 a month for wasn't solving any of them.
The big platforms were built for enterprise. Production builders doing 20, 40, 80 homes a year got a watered-down version of something built for a company ten times their size: bloated with features nobody uses, missing the ones they actually need. Lotwright is built from scratch for the builders who do the volume and have been overlooked by software companies for two decades.
On AI and your data: our estimating models learn first from your own closed-job history, full stop. If you want them to get sharper still, you can opt in under Settings, AI to let your cost data join an anonymized benchmark pool from other builders. It's off by default, and it's your call. When you do turn it on, your numbers get normalized by square footage, cost category, and region before they ever train anything, so nobody can trace a figure back to your jobs. That pooled data trains Lotwright's own estimating models, nobody else's. We don't sell it, and we don't hand it to any outside AI company to train theirs. If your account goes idle for an extended period, your data is cleared on a schedule we publish openly in our privacy policy, not held indefinitely.
We're in private beta with our first 25 builders right now. If that sounds like your operation, apply here. If it doesn't, I'd still like to hear what's broken about your current setup. Email me directly at corey@greatergracedigital.com.
The Founding Builder Program: 6 months free, 30% off for life, direct line to the founder, full features.
Apply for Beta → See what we built